Granted, the strategies required to foster this familiarity are different in the digital sphere than the physical.Īs Garnell put it, “How stay top-of-mind with consumers if they change behavior and don’t walk by a Joe & The Juice twice a day anymore?” adults, also found that, sure enough, brand recognition was the second-most important factor, ranking just above restaurant location. Plus, the study, which drew from a February survey of more than 2,500 U.S.

Read more: New Research Shows That Regional Dining Quirks Matter in Tailoring Restaurant Offers Food Ordering Trends and Digital Adoption ,” created in collaboration with Paytronix. Indeed, taste of the food is the single most common factor influencing consumers’ choice of restaurant, according to data from the March/April edition of PYMNTS’ Digital Divide series, “ The Digital Divide: Regional Variations in U.S. “If everything you want is at the tip of your fingertips and geographic location is much less of a factor, then it becomes about brand loyalty and, obviously, delivering great products.” “ creates an array of new challenges in the battle for consumers’ attention,” Kasper Garnell, Global Brand & Communications Director at juice bar and coffee shop chain Joe & The Juice, which has more than 300 stores across 16 countries, told PYMNTS in an interview.

To hold onto their customers’ loyalty, restaurant brands must adapt accordingly. As restaurant customers’ interactions with brands increasingly take place in the digital world, the factors that consumers consider when deciding between eateries are shifting.

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